Case Study: Why Amy Billington Dance Academy Has Stuck With Stage Stubs for 6 Years

About Amy Billington Dance Academy 

Founded in 2010 by Amy Cobby, Amy Billington Dance Academy (ABDA) is a highly rated dance school based in Leicester, offering a wide range of classes, from Ballet and Modern to Tap, Acro, Commercial (Street Dance), and Musical Theatre. The school also runs competitions and exam classes, giving students multiple pathways to grow and shine in the dance world.

ABDA has a long track record of success. For example, in Jul 2025, several students performed at the Home Counties Championships, collectively bringing home 7 trophies, ranging from 1st to 4th place.

Over the years, hundreds of students have danced their way through ABDA, achieving their individual goals—from starring in local pantomimes to excelling in exams, performing in front of judges, and winning awards.

Why Stage Stubs?

Amy and ABDA have been loyal Stage Stubs users since 2019, when they first introduced the platform for ticket sales. Amy’s husband (and one of the dance dads) also used to assist with ticket sales, and both experienced first-hand the challenges of manual ticketing.

Before Stage Stubs:

• Amy, her husband, and a volunteer dance parent would set up tables in the studio with printed seating plans.
  
• With five showings per event, they had to print multiple copies of each seating plan. (Which could be time-consuming and faffy)
  
• Parents would be queuing up, often in all weather, to select seats and pay cash for physical tickets.
  
• The process was labor-intensive, stressful for the team, and inconvenient for parents.
  

After switching to Stage Stubs:

• All ticketing is now online. Parents can purchase from the comfort of their homes.
  
• Tickets are scheduled to go live at a specific time, creating a virtual queue instead of a physical one. (Making it easier for all involved.)
  
• Amy can monitor ticket sales in real time (some shows have even sold out in minutes.)
  
• Detailed ticketing information is always accessible at a glance through the Stage Stubs account.
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Benefits of Switching to Stage Stubs?

Switching to Stage Stubs has provided ABDA with multiple advantages:

1. Professional, sleek ticketing experience – The online system makes the studio show look polished and seamless. This makes Amy and her dance school stand out from the crowd, especially with potential future students attending the show.
   
2. Real-time oversight – Ticket sales and data are instantly accessible, giving Amy full control and visibility.
   
   Amy appreciates that the Stage Stubs platform has freed up her time, increased efficiency, and elevated the professionalism of every show, all while maintaining a positive, user-friendly experience for parents.

Amy summed up her experience:

“I really enjoy using Stage Stubs. I’m not the most tech-savvy, and the software is simple; it does what I need it to, and the team is on hand. I literally just say, ‘seating plan same as before,’ as we’ve hosted all of our events in the same venue. It looks professional, and I can keep an eye on everything easily. Now we’ve used Stage Stubs for so many of our events, I don’t see us making a change.”

For Amy Cobby and ABDA, Stage Stubs has been a game-changer for ticketing. The platform has eliminated manual processes, improved the parent experience, and helped maintain a polished, professional image for the school. 

Six years on, Amy remains a loyal user, confident in Stage Stubs’ ability to handle her shows’ ticketing needs, while freeing up time to focus on what she loves most: teaching dance and inspiring her students.

Want to find out more about Amy and her dance academy? Follow them on Facebook and Instagram?