How To Promote Event On Instagram
Created Feb 10, 2023

How To Promote Event On Instagram

With over one billion active users, Instagram is a powerful platform for event promotion. It has become a popular choice for organizers of events as well as attendees. As an event organizer, you can use the platform to promote your events and reach a wider audience. Here are some tips for promoting your events on Instagram. 

Create A Dedicated Hashtag For Your Event 

Creating a dedicated hashtag for your event helps to keep track of conversations about your event and also makes it easier for people to find you online. Make sure the hashtag is easy to remember and relevant to the topic of the event. Also, make sure you include this hashtag in all posts related to the event.  This will allow attendees and potential attendees to easily engage with each other and share their experiences with others who may be interested in attending. 

Post Regularly and Engage With Followers 

One effective way to promote your event is by posting regularly on Instagram. Try to post content related to the event at least once or twice per week, depending on how often you have new updates available. You can also use this opportunity to engage with followers by asking questions or sharing interesting facts about the upcoming event. This will help create an engaged community around your brand which can encourage more people to attend your events in the future.

Share User Generated Content (UGC) 

Sharing user-generated content (UGC) from past events can be a great way to generate interest in upcoming events as well as show potential attendees what they can expect from attending an event organized by you. If possible, try to reach out directly to some of your past attendees who have posted photos or videos from previous events and ask if they would be willing to share them again for promotional purposes. You could also offer incentives such as discounts or free tickets in exchange for their UGC being shared on social media platforms like Instagram, which could help increase attendance at future events too! 


Promoting your events through Instagram can be an effective way of reaching more people and increasing attendance at future events. By creating a dedicated hashtag, posting regularly, engaging with followers, and sharing user-generated content (UGC), you can help spread awareness about upcoming events while simultaneously building relationships with potential customers who might be interested in attending them! With Stage Stubs Event Ticketing Software by your side, promoting your next big even becomes easier than ever before! So why wait? Get started today!

Matt H

Matt H


Founder and CEO of Stage Stubs, online ticketing software built specifically for performing arts and dance events in the UK. He has over two decades of experience in SaaS B2B industry, having worked in senior IT positions for some of the world’s leading companies. Matt has played a key role in developing both International Dance Supplies Limited’s online presence and Raviga Group’s award-winning software products. Passionate about helping businesses grow, Matt is always looking for new ways to improve the customer experience and drive sales through innovative technology solutions.

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