Created 6 Nov 2026
How Much Should You Charge for Dance Show Tickets?
Struggling to figure out where to price your show tickets? Price your dance show tickets too high and families grumble about buying four seats. Price them too low and you can end up out of pocket once the venue, costumes and lighting are paid for.
Stage Stubs takes the guesswork out of it. Our free tools help you work out the right price, and our free ticketing platform helps you sell every seat. Here's how.
Find Your Break-Even Price With the Free Budget Planner
Start with what the show costs to put on: venue hire, technical crew, lighting, props and programmes. The free Dance Recital Budget Planner tracks your expenses against expected ticket sales, so you can see whether your show will break even before you set a price.
For example, if your show costs £3,000 and you expect to sell 300 tickets, you need to average £10 a ticket just to cover costs. And that’s before you even take into consideration the number of hours you've put into the show.
Check Your Venue Capacity
Your price depends on how many seats you can sell. The Venue Capacity Calculator shows whether your venue has enough seats for every family, or whether you need another performance. Still deciding? Read should you run one show or three?
Earn More With Tiered Seating
Not every seat has the same view, so they don't all need the same price. The Tiered Ticket Pricing Calculator estimates how much extra your show could earn from premium and VIP seats.
Once you've decided, the Stage Stubs team builds your seating plan for you, with tiered pricing and ticket variations set up to suit your venue. Families then pick their own seats on a visual seat map. Find out more about the benefits of offering a tiered seating plan.
Offer Ticket Options for the Whole Family
Grandparents, siblings and cousins often make up a big part of your audience. Ticket variations let you offer lower prices for children or concessions, so the whole family can come along. Not sure how many seats to allow? Read how many tickets each family should get at your dance show.
Sell Early With Discount Codes
An early-bird price gives families a reason to book straight away. With Stage Stubs, you can create discount codes for early-bird offers, referral rewards or social media promotions. For popular shows, a virtual waiting room gives every family a fair chance at the best seats.
Early sales help your cash flow too, as Stage Stubs pays you weekly while tickets are still selling. Plan when to tell parents with the free Parent Communication Timeline, then use our templates for announcing that your show tickets are on sale.
Add Extra Revenue Beyond Ticket Sales
Ticket prices don't have to do all the work. Stage Stubs lets you sell merchandise, like show t-shirts or flowers, when families book, and sell advertising space on your tickets to local businesses. Find out how to make additional revenue from your event tickets.
Promote Your Show With a Free Ticket Poster
Once your prices are set, get the word out. The Ticket Poster Generator creates a printable A4 poster with a QR code, so families can scan it at reception and book in seconds.
Like What You See?
Stage Stubs is free for dance schools, with weekly payouts, Apple Pay and Google Wallet at checkout, and a free scanning app for show night. Create your event and start selling in under 15 minutes, or explore all our free tools.
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