How To Write A Press Release For Your Dance Event
Created Jan 6, 2023

How To Write A Press Release For Your Dance Event

Events are a fantastic way to engage with your audience and build relationships. But how do you spread the word about your upcoming event? You can use social media and other platforms, but one of the best ways is by distributing a press release. 

A press release is an official statement sent to media outlets that announces newsworthy events, such as concerts, conferences, or new products or services. In this article we will discuss why press releases are important for promoting events and how to write an effective press release for your event. 

Why Are Press Releases Important For Promoting Events? 

Press releases are an essential part of any event promotion strategy. They help you reach out to journalists and influencers who may be interested in writing about your event or sharing it with their readers. Additionally, they serve as a permanent record of your event; they can be shared on social media, archived on websites, and searched by potential attendees looking for relevant information about your event. 

What Should You Include In A Press Release? 

When writing a press release for an upcoming event, there are certain elements that should always be included: 

  • The Who – Who is hosting the event? Who will be attending? Who will be speaking at the event? 
  • The What – What kind of event is it? What topics will be covered? What activities will take place during the event? 
  • The When – When is the event taking place (date, time)? Is there an early bird registration period or deadline for signing up? Are there any special offers available during this period? 
  • The Where – Where is the venue located (address)? Is there any parking available near the venue location? Are there any public transportation options nearby that attendees can use to get to and from the venue easily?  Are there any nearby restaurants or attractions that attendees may want to check out after the conference ends? 
  • The Why – Why should people attend this particular event instead of another one happening around the same time? What value will they get out of attending this particular conference or workshop vs other similar ones happening around town at that time?
  • Contact Information – Provide contact information so that people can easily get in touch with you if they have any questions about your conference or need more information before registering. This could be email addresses, phone numbers, website links, etc.  Providing contact information also makes it easier for journalists and bloggers to reach out if they want to interview someone from your team about your upcoming conference!                                                                   


Now that you know how important press releases are for promoting events and what elements you should include when writing one for yours, it’s time to start crafting yours! Writing effective press releases takes practice so don’t worry if yours don’t turn out perfect on the first try—just keep tweaking until it’s ready! Once you have written a great press release for your upcoming event using Stage Stabs Event Ticketing Software , it’s time to send it out into the world! Good luck! ​ ​​ ​​​​ ​​​ ​​​​​​​ ​​ ​​ ​​ ​​​​​​​ ​​ ​​ ​​    

Matt H

Matt H


Founder and CEO of Stage Stubs, online ticketing software built specifically for performing arts and dance events in the UK. He has over two decades of experience in SaaS B2B industry, having worked in senior IT positions for some of the world’s leading companies. Matt has played a key role in developing both International Dance Supplies Limited’s online presence and Raviga Group’s award-winning software products. Passionate about helping businesses grow, Matt is always looking for new ways to improve the customer experience and drive sales through innovative technology solutions.

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