Effective Promotional Emails for Event
Created Feb 17, 2023

Effective Promotional Emails for Event

Writing effective promotional emails for events can be tricky. You want your email to grab attention, explain the event details, and encourage people to attend. The challenge is to make sure your promotional email stands out from all the other emails in someone’s inbox. To help you write a successful event promotion email, here are some tips on what information to include and how to make it stand out. 

Use Eye-Catching Design Elements 

When someone opens your promotional email, you want them to take notice of it right away. To do this, use eye-catching design elements like bold or italicized fonts and bright colors or lots of white space in your layout. You also need an attention-grabbing subject line that will make people want to open your email and read more about the event. Also consider adding images or videos that relate directly to the event you’re promoting. This will help instantly draw the reader’s eye and keep them interested in reading more about your event. 

Include All the Necessary Information 

You want people who read your promotional emails for events to have all the necessary information they need so they can decide whether or not they should attend. Make sure you include details like date, time, location, cost (if any), dress code (if applicable) and contact information if they have questions or need additional information. Give potential attendees an idea of what they can expect at the event so they know why it might be an enjoyable experience for them if they choose to attend. These details should be easily visible in the body of your message so readers don’t have to search around for it—or worse yet—give up before even finding it!  

Offer Incentives for Attending 

Incentives are always a great way to get people interested in attending your events because it gives them something extra for signing up or showing up on time! Consider offering discounts on tickets purchased ahead of time, free gifts at the door for early arrivals, entry into a raffle drawing when guests check in at registration tables—the possibilities are endless! Offering incentives can also help increase attendance numbers because people will be more likely to tell their friends when there is something extra involved if they attend together!  


Writing effective promotional emails for events doesn’t have to be hard work! By following these tips and being creative with design elements and incentives offered, you can ensure that potential attendees will take notice of your emails and hopefully sign up or show up on time as well!

At Stage Stabs Event Ticketing Software we understand how important it is for our customers' events to be successful which is why we offer helpful tools such as our automated email feature that make writing effective promotional emails easier than ever before! Get started today by signing up with us - we look forward helping you create successful events!

Matt H

Matt H


Founder and CEO of Stage Stubs, online ticketing software built specifically for performing arts and dance events in the UK. He has over two decades of experience in SaaS B2B industry, having worked in senior IT positions for some of the world’s leading companies. Matt has played a key role in developing both International Dance Supplies Limited’s online presence and Raviga Group’s award-winning software products. Passionate about helping businesses grow, Matt is always looking for new ways to improve the customer experience and drive sales through innovative technology solutions.

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